Experience
January'25 - Present
Marketing Consultant (Contractor)
AllRotors Inc.
Any Car Inc.
Great Toys Distribution Inc
Ontario, Canada
Providing project-based digital marketing and growth solutions for small and mid-sized businesses in the automotive and retail sectors. Responsible for full-cycle marketing strategy, from research and planning to execution and performance analysis.
Key Contributions & Achievements:
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Developed and launched paid ad campaigns (Meta & Google)
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Produced landing pages and performance funnels with a conversion rate up to 14%
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Managed creatives, messaging, analytics, and audience segmentation
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Created and optimized the company website and product catalog
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Designed SEO structure and content for blog
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Launched lead-gen campaigns
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Set up targeted Meta Ads campaign for eco-friendly toys (ROAS 2.5x)
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Defined buyer personas and created localized ad creatives for Canadian parents
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Conducted A/B testing and adjusted strategy based on real-time analytics
April'19 - December'24
Chief Marketing Officer (Director of Marketing
& Communications Centre)
VSK Insurance House,
Moscow, Russia
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Spearhead digital marketing strategy leading cross-functional teams to drive performance across SEO, SMM, content marketing, PR, and digital advertising.
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Oversee the digital channels development, including social media platforms, blogs, and brand media, significantly enhancing customer engagement and website traffic.
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Conduct market research and customer experience analysis to refine marketing approaches and increase conversion rates.
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Manage a $5M+ marketing budget, ensuring efficient allocation towards digital and performance marketing efforts, maximizing ROI.
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Implement data-driven marketing strategies using Google Analytics and CRM tools for in-depth audience segmentation and customer engagement improvements.
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Led the rebranding and digital relaunch of the company's digital assets, ensuring alignment with the brand's evolving identity.
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Key Achievements:
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Increased segmented audience reach by 20-40% annually through digital channels without increasing budget spend.
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Launched and optimized new digital platforms (e.g., Telegram, social networks, blogs), resulting in a 200% increase in engagement and a 50% increase in website traffic.
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Established Russia’s first insurance brand media, achieving 60%+ organic traffic and a 30% annual increase in brand-related searches.
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Recognized with 10+ industry awards, including Eventiada IPRA GWA and Digital Communication Awards for digital innovation.
February'17 - June'18
Head of Digital Marketing
& Chief Editor
Far East Investment
Promotion Agency,
Moscow, Russia
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Led digital transformation initiatives for the Ministry of Far East Development, implementing SEO and content marketing strategies across five digital platforms with a total reach of 15 million users/month.
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Directed the launch of multi-channel marketing campaigns, utilizing SMM, influencer marketing, and email marketing to drive audience growth.
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Optimized editorial and content strategies to improve the digital experience and a in udience retention.
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Delivered real-time performance metrics and data-driven insights to optimize digital marketing efforts.
Key Achievements: -
Drove monthly audience growth of 130-150% through innovative content and social media strategies.
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Collaborated with major media outlets (e.g., TASS, PrimaMedia) on large-scale digital projects, reaching 100M+ users.
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Achieved 1st place in the Ministry of Social Media Openness ranking by InfoMeter.
June'13 - January'17
Chief Editor
Primorye Gazette,
Vladivostok, Russia
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Directed the digital rebranding of the publication, overseeing the launch of a new website and social media channels, resulting in a threefold increase in distribution and 10K+ organic users per month.
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Developed and executed marketing campaigns to expand the audience base and drive ad revenue.
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Managed a team of editors, designers, and digital marketers to create engaging content that improved the publication’s ranking among regional media outlets.
Key Achievements: -
Successfully led the publication to the top 5 most-cited media outlets in the region.
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Increased non-budget revenue by fivefold through effective marketing and commercial strategies.
Education
2024-2026
The University of Niagara Falls Canada
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Master’s Degree in Digital Media and Global Communications
2024
Moscow School of Management Skolkovo,
Russia
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MBA in Digital Transformation and Development of an Ecosystem Approach
2005-2011
Far Eastern Federal University, Russia
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Master’s Degree in Journalism
Professional skillset
Social Media Management
Digital & Content Marketing
Social Media Content Creation
Email Marketing & Automation
SEO-optimisation
Brand Development & PR
Video Production & Editing
Multimedia Content Creation (Video, Graphics, Infographics)
Storytelling & Copywriting (ENG/RU)
Social Media Management
Team leading
Languages
English (C1)
French (Beginner)
Russian (native)